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The Connected Continent
It is no surprise that the internet is now a part of every day life in and outside of business. What began as simple websites and directories has evolved with cheetah like pace to an essential service....
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Evolving with the times
Globalisation is nothing new to the fashion industry. In fact it could probably be said that it was one of the first industries to exploit the specialisation of particular parts of the world to trade...
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Copying Zara: Utilising Zara’s Strategies to Grow a Young Fashion Business
Zara’s expansion globally, and in particular entry in to the Australian market, has fuelled speculation that the fashion game is changing. Businesses not ready to compete with Zara will be wiped out as...
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Why the hell T&Cs matter?
When it comes to things that are universally treated with the utmost of distain Terms and Conditions must be up there with dodgy used car salesmen, telemarketers at dinner time, and someone openly...
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A Different Premium Brand Strategy
After you spend years investing to build an aspirational brand, a competitor launches a new clothing brand or perfume and your customers disappear to buy the new new thing. The luxury and fashion...
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Starting Out
I recently caught up with a young model looking to develop his personal brand with a line of mens underwear in Australia. with the product, packaging, distribution, and first shoots all done and...
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The Apple Marketing Philosophy
Today I am simply going to let this picture talk for itself. There is something in this for any business in the game of selling products. Whether it be clothing, technology, ball bearings, you name it....
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Money Tower of Needs
We’ve all heard of Maslow and his tower of needs. Something I penned down today after a conversation with a business owner was my interpretation of the financial needs of a business and it’s owners...
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The Business Plan Is Your Roadmap
This article is a blatant copy and paste job from The Business of Fashion but upon reading it I thought it was such golden information I had to drop it here for future reference. Written by Áslaug...
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The Need For Speed
Written by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi for The Business of Fashion. When founding a company, one of the most important decisions you will make is how and when your company...
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